Retro Summer Sunscreen Packaging

A client launching a new line of broad-spectrum sunscreen needed vibrant, eye-catching packaging that conveyed protection and a fun, beach-ready aesthetic. The design challenge was to clearly highlight the SPF 50 rating while appealing directly to consumers seeking a playful, travel-friendly product for the summer season.

Our Solutions

DesigningHub4U created a high-impact, rectangular box design using a striking orange base contrasted with warm yellow and deep teal to create an immediate, sunny vibe. We incorporated custom, simplified illustrations of beach and summer motifs (sun, hats, palm trees, beach ball) that wrap around the box. This illustrative style successfully communicates the product’s purpose and adds a unique, retro-inspired personality that helps the sunscreen stand out on busy retail shelves.