When we start a project, the first thing we do is sit with the client and really understand what they need. We ask questions about their brand, their goals, who they want to reach, and what kind of design they imagine. We also clarify practical things like deadlines, budget, and what files or formats they need. This is the foundation — without a clear understanding here, the design could go in the wrong direction.
Once we know what the client wants, we dive into research. We explore the client’s industry, study competitors, and look at design trends that fit their style. At the same time, we brainstorm ideas, make mood boards, and sketch rough concepts. This is the creative “playground” phase, where we generate multiple directions before deciding which ideas have the most potential.
After picking a concept, we move to actual designing. We start sketching layouts and then create digital drafts using tools like Photoshop, Illustrator, or Figma. We experiment with colours, typography, images, and composition to see what feels right. At this stage, the design starts to take shape visually — you can see the ideas from the brainstorming phase turning into real visuals.
Once the first drafts are ready, we share them with the client. They give us feedback — what they like, what needs changing, or what doesn’t fit. We go back, tweak the colours, fonts, layout, and other elements, and then refine the design. This back-and-forth continues until the design perfectly matches the client’s vision.